Alex Steer
The need for speed in AI ethics 27/05/2023
Language models, truth and logic 05/02/2023
‘Brand’ vs ‘activation’ advertising: a matter of timing 05/02/2023
No, you shouldn’t cut your marketing budget to help with the cost of living crisis 17/09/2022
Ethics and opportunity in a world without third-party cookies 27/01/2022
Predicting the future of advertising: hits and misses 09/08/2020
The media agency of the future will have no boundaries 21/06/2020
Machine learning needs people knowledge 30/07/2019
When they go deep, we go wide: Why almost everyone is getting marketing science wrong 04/01/2019
Nets, spears and dynamite 27/10/2018
Sustained vs temporary advantage 02/07/2018
Use data as a pogo stick, not a crutch 26/06/2018
Algorithms will not kill brands. Really. 05/01/2018
False optimisation 22/10/2017
From data science to marketing science 11/11/2016
Why the pound is down: a crash course in machine learning 08/10/2016
Facebook video metrics, and why platforms shouldn't mark their own homework 24/09/2016
YouTube vs TV: where should advertisers stand in the 'battle of the boxes'? 27/04/2016
Saying no to marketing tech's Project Fear 01/04/2016
The dangers of data dependency 12/02/2016
Buzz and effectiveness 07/02/2016
Ad-blocking comes from a measurement problem 19/09/2015
The M&C Saatchi advertising equation 26/08/2015
Lift Points: A currency for effective impressions 11/08/2015
From engines to engineering 05/08/2015
Designing for 'maybe' 05/08/2015
To graduates: Why I work in advertising 06/06/2015
Measurement and confidence 20/03/2015
Goodbye Fabric, hello... 08/03/2015
Something sensible about the internet of things 17/02/2015
Philosophers vs Ad Men 16/02/2015
Brands, self-delusion and the internet 06/02/2015
Saying yes with data 30/01/2015
Why do brands want to be loved so much? 24/01/2015
Theoretical languages and practical flaws 19/01/2015
The Times Unquiet Film Series 15/01/2015
Children's dictionaries are a lesson for us all 13/01/2015
Products: be amazing or be unfinished 10/01/2015
Why standards beat processes 10/01/2015
Practise what you tweet 03/12/2014
Black boxes 02/12/2014
Making money on the Hype Cycle 11/08/2014
How to use Twitter's new 'impressions' metrics 18/07/2014
What planning is for 18/06/2014
Fun with funnels 18/06/2014
The ROI error in social media 16/06/2014
Finding business models in big data 15/06/2014
De-cloaking 14/06/2014
Revisiting the future of social networks 07/04/2014
Using real-time data in a crisis 07/02/2014
Making ad retargeting less annoying 02/01/2014
Plug: Multichannel Marketing Ecosystems 31/12/2013
Why teens are leaving Facebook (it's not privacy) 10/11/2013
Why is no-one talking about reach on Twitter? 06/11/2013
We need to earn data 05/11/2013
WPP Marketing Fellowship: Advice for applicants 04/11/2013
Big data has an advertising problem 04/11/2013
Three ways to be fearless with big data 29/10/2013
What the Publicis/Omnicom merger means for big data 28/07/2013
Can buying feel more like making? 13/07/2013
Vine, Instagram and fake digital trends 29/06/2013
'Big data' in 1980 22/06/2013
Less than you assume, more than you imagine: Futureproofing online privacy 21/06/2013
The 'fallacy' fallacy 20/06/2013
Internet Explorer: makes ads about Do Not Track; tracks you on its website 16/06/2013
Big data and small ambitions 15/06/2013
How the Guardian reads the Daily Mail 27/05/2013
Microsoft: Work From Here. Until you drop. 14/04/2013
Traders, guardians and big data 14/04/2013
Startup strategy and 'framing contests' 13/04/2013
Predicting the future of advertising: Do the futurists beat the pundits? 03/04/2013
Why tech companies are killing agencies, and vice versa 23/02/2013
Are we underselling big data? 28/01/2013
Fabric + KFC: Cristal gold for best use of data 19/12/2012
2013 marketing predictions - the list of lists 14/12/2012
The Amazon Kindle Fire ad - what I liked, what I didn't 23/10/2012
Recording trends in social media 30/09/2012
Advertising ROI - be careful what you wish for 25/09/2012
Agile planning - good things, bad things 21/07/2012
Information, speed and privacy 02/07/2012
The best advice you can give in marketing: 'It depends' 21/06/2012
Giving away your data: Just say no 11/06/2012
Data and radicalism in advertising 08/05/2012
No, Facebook isn't making us lonely 01/05/2012
What's really changing in the publishing wars 30/04/2012
Awkward questions for digital marketing companies 29/04/2012
Are Facebook 'likes' speech? 29/04/2012
Sunshine 15/04/2012
Wallpaper advertising 15/04/2012
The Titanic, risk and uncertainty 15/04/2012
Time to take privacy seriously - part 2 21/03/2012
Time to take privacy seriously - part 1 11/03/2012
The dangers of content marketing 08/03/2012
The future of social networking - whitepaper 25/02/2012
Activism Programming Interfaces 21/02/2012
The future of social networks - six pivot points 01/08/2011
Female artists and drug-related deaths: the numbers 24/07/2011
Why the Republicans are getting their strategy wrong 23/07/2011
Content-sharing, medieval and modern 17/07/2011
Facebook 'likes' and dubious approval 17/07/2011
Bad theory in advertising 15/07/2011
Brands and the order fetish 11/06/2011
Planning under uncertainty 09/06/2011
The problem with consumer confidence 01/06/2011
The cloud without the silver lining 22/05/2011
Splitting the future of libraries into two 13/03/2011
Social media disaster response, 1906-style 11/03/2011
Switched-off futures - two quick thoughts 11/03/2011
From script to print to ebook and back 09/03/2011
Kindles, iPads, and medieval readers 08/03/2011
The future of (the idea of) the book 06/02/2011
The internet, criticism and the culture wars 03/02/2011
Media and revolutions: Microscopes and megaphones 02/02/2011
Getting economic history wrong with Google NGrams 14/01/2011
Predicting the new annoying for 2011 05/01/2011
Taking TV seriously 04/01/2011
Releasing advertising into the wild 13/12/2010
Squeezing out originality on Facebook 06/12/2010
Permanent brokenness: stray thoughts on wikis and leaks 30/11/2010
Long, thin advertising 18/11/2010
A wave of the hand 17/11/2010
Interesting now 08/11/2010
The Godwinometer - measuring crazy Hitler references in real time 06/11/2010
Goodbye wristwatch, hello wrist 05/11/2010
Life's for sharing, TV channels aren't 31/10/2010
Yesterday's brand new is today's brilliant 29/10/2010
The massive importance of absolutely everything 27/10/2010
Digital marketing like it's 1996 19/10/2010
Spambulation 17/10/2010
Getting medieval on your internet 14/10/2010
We're all wrong, the Gap logo is fantastic 13/10/2010
Asking last year's questions 06/10/2010
Brands, love and trust in new markets 16/09/2010
Make your own ads 16/09/2010
Advice for WPP Marketing Fellowship applicants 13/09/2010
Not the end of ownership 07/09/2010
Two planners with eleven hours to kill 05/09/2010
Undiscovered public knowledge 31/08/2010
My stats are completely broken 27/08/2010
Just get it 27/08/2010
Tribal networking and the Online Clearances 25/08/2010
Brand language by accident 20/08/2010
Chasing lions 17/08/2010
Good materialism and online craft 03/08/2010
You either love it or... that's it 03/08/2010
Cross my palm with data 30/07/2010
Nee-argh, nee-argh, nzzzt 29/07/2010
Haptic things and the post-signal world 29/07/2010
Facebook and the new errors of judgment 29/07/2010
Good, more advice on social media 28/07/2010
Monks and hypertext 28/07/2010
If Facebook were a country... 27/07/2010
Predictive crime analytics, Victorian style 27/07/2010
Your friends are round the corner reading this post 27/07/2010
Coffee and elbow grease: social responsibility wins in social media 26/07/2010
You'll never beat the internet again 26/07/2010
Marx's coat and the future of media 26/07/2010
Social media: facts are not advice 23/07/2010
Wikileaks and funding for the future 15/07/2010
New consumers, new rules: branding the World Cup 03/07/2010
Treat social media like crisis PR (not media) 24/06/2010
Brand clarity and better listening 22/06/2010
Word of mouth and relevant buying factors 16/05/2010
Volcanoes and the slow world 16/05/2010
Everyone needs a really boring hobby 16/05/2010
PowerPoint-bashing 16/05/2010
Using linguistics to debate ethics 16/05/2010
A few from the last few weeks 16/05/2010
Search and economy 16/05/2010
Electioneering up the garden path 13/04/2010
Nestlé, Greenpeace, trends and impact 19/03/2010
Nestlé, Facebook and tone of voice 19/03/2010
Conversation analysis by iPhone 19/03/2010
St Patrick and the prescriptivists 18/03/2010
All for the love of Marmite (and Latin) 08/03/2010
The Dictionary of Change 25/02/2010
iPads, iPods and consumer phonology 28/01/2010
The Long Give 18/01/2010
Tweeting the Anglo-Saxon Chronicle 07/01/2010
Books and communities in the making 06/01/2010
Obama and the word terrorism 05/01/2010
The evolution of reading 29/12/2009
Sausages and statuses 23/12/2009
Rage Against Social Media 20/12/2009
From semantic webs to thesaurus worlds 18/12/2009
Climate and other gates 15/12/2009
Posting lions to Twitter 10/12/2009
A note on ‘heatist’ 09/12/2009
How dead is everything? 03/12/2009
Turn down the noise, turn up the silence 01/12/2009
Ole, Allah and all 30/11/2009
The Inquiry enquires 27/11/2009
When do people start planning for Thanksgiving? 27/11/2009
Climategate and speech communities 26/11/2009
A wordcrunching manifesto 25/11/2009
Online giving sites: why cheaper isn’t always better 12/10/2009
Reaching for the moon again 06/10/2009
Risk and asymmetric metrics 20/09/2009
Why Seth Godin is wrong (and why he isn't) 17/09/2009
The way brands talk 13/09/2009
Public knowledge about things you don't know 02/09/2009
Wikipedia: growing up, not getting old? 17/08/2009
29% more boring stories about your gap year 07/08/2009
Plummeting to the mean 04/08/2009
Guardian fails on Sats reporting 04/08/2009
Bad news: your dictionaries are worthless 31/07/2009
Fair access to the professions 23/07/2009
Weak signals about mobile technology 21/07/2009
If you are dead, press 1 20/07/2009
Pret makes things out of people 20/07/2009
If it contains numbers, it must be an insight 17/07/2009
A license to teach is not empowering 30/06/2009
Looking for examples of language use trends 30/06/2009
Just because you read it on a blog doesn't mean it's not rubbish 25/06/2009
Content, kings and civil social media 21/06/2009
Avocados and other unlikely claims 15/06/2009
In Praise of Prose 14/06/2009
Predicting earthquakes the easy way: the what, not the when 22/05/2009
Why fakecharities.org is wrong about charities 16/05/2009
Using a sledgehammer to find a knife 30/04/2009
Funders as think tanks 28/04/2009
When pigs flu: the social life of pandemics 28/04/2009
Who invented 'twitter'? 14/03/2009
I before E except in DCSF 11/02/2009
It's the size that counts, not what you do with it 30/01/2009
Why optional zero tolerance doesn't work 29/01/2009
Stronger, better, righter, worse 27/01/2009
Freerunning from the law 26/01/2009
Next up, crowdsourcing for brain surgery 24/01/2009
Pocket-vacuuming for charities 23/01/2009
The end of civilization in 6,000 words 22/01/2009
How not to improve social mobility 22/01/2009
The story behind the headline (isn't as good) 22/01/2009
The promised land again 05/11/2008
The articulation of your differences 17/10/2008
Nobody's guide to linguistic marketing 30/09/2008
Learning linguistics with Dizzee Rascal 13/08/2008
The plausibility effect; or, if it sounds true, it must be true 28/07/2008
Scottish dictionaries need money 14/07/2008
We do love dummy verbs. We are loving them right now. 09/07/2008
Another slice of dictionary, Mr Shakespeare? 01/07/2008
Notes on work in progress 26/06/2008
We're always going forward 'cos we cannot find reverse... 22/06/2008
Allo, Mary Poppins... 26/03/2008
Ing-ing 25/03/2008
Fun with unbalanced corpora 18/03/2008
OED update 14/03/2008
Errours endlesse traine 14/03/2008
You've been facewhacked 06/03/2008
Sleevefacing 06/03/2008
Not as funny as it used to be 29/02/2008