Alex Steer

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Fabric + KFC: Cristal gold for best use of data

211 words

Okay, bit of a plug, but I wanted to say a huge 'well done' to Fabric and our clients at KFC for picking up a gold Cristal Festival award for best use of data in a campaign (It Doesn't Count If...).

Here's our case study. I'm biased, but I think it's a great example of what happens when you get a really true insight, a brave client and an agency that's committed  to using data to do what's right, not just what's easy to measure. It also offers a look under the hood at the kinds of tools we build for our clients to help them use data to do amazing work.

If you want to use your data to do more magic instead of more maths, get in touch: hello@fabricww.com.

Fabric Worldwide/KFC: 'It Doesn't Count If' - Data case study from Fabric Worldwide on Vimeo.

# Alex Steer (19/12/2012)