108 words | ~1 min
Today I got a spam tweet from a company that does A/B testing. It read:
@alexsteer If you're interested in A/B testing, would you like to follow us?
I declined. Then I looked at their Twitter feed, and saw that they'd sent the same message to lots of other users.
Using the exact same words.
Surely, if you work in A/B testing, you mix it up a bit?
Branding consultants who talk in corporate speak. Social agencies who repost banal links. CRM companies who get your name wrong in the email. Weird how we drink our own kool-aid but don't eat our own dog food.
# Alex Steer (03/12/2014)